Thursday, April 17, 2008

WFG-NY Management Team Summary [04/12/08]

Hi Team,
 
Here is the meeting summaries for the last WFG Management Team Meeting.
 
 
WFG-NY  Management Team Summary
Date:    04/12/08
 
Topic:   Re-Launch The Business - Ground Zero Initiative     
Highlight Notes:   
  • Purpose: 
    • 1) Recruit new business partners. 
    • 2) Increase client activity. 
    • 3) Increase promotions & team income
  • Target Market for Recruits:
    • 1) CPAs  
    • 2) Mortgage Brokers  
    • 3) Realtors 
  • Key Dates & Meetings:
    • Thurs May 1st, 2008 - Hempstead, Long Island Marriot (at Nassau Collesium)
    • Tues June 3rd, 2008 - Brooklyn NY Marriott (Paul Deitrich Economic Summit: Investing During a Recession)
      • Goal: 20,000 invites // 5,000 confirmations // 2,000 attendees 
    • Wed June 18th, 2008 - Location TBD (Eric Jensen - CPA Summit Luncheon)
      • Goal: 10,000 invites // 2,000 confirmations // 500 attendees 
    • Advertising Resources:
      • Local Radio
      • Business Networks: Online & Offline
      • Career Web Sites
      • Personal Contacts  (PDA downloads)
      • Churches
      • TV/Newspaper
      • Press Releases
    • Key Tools for Economic Summit:
      • Online Registration Website and database [Name, Phone, Email, Address, Referrer, Financial Questions]
      • Include code for each WFG agent
      • Include name of referrer
      • Invite Flyers and Cards [1,000 per WFG team member, coded with Name/Agent Code]
      • Onsite Registration: require contact info and/or business card.
      • Feedback form: Use the WFG BPM cards (yellow contct/feedback form)
Action Steps [Owner]:   
  • [ALL]:  Individually invite 100 people to each BPM.  Locations (Brooklyn-NYC, Hempstead-LI) 
  • [Victor]:  Order 5000 WFG contact, referral BPM cards
  • [Winston]:  Order 2000 Info Packets (hand out to attendees)
  • [Victor, Erick]:  Complete Mortgage Division offer to Anthony Davenport

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